Weight Watchers, Law #5 – The Law of the Word

I just joined Weight Watchers. Why Weight Watchers and not Jenny Craig, Atkins, or one of the many other dieting plans or services? Weight Watchers has excellent marketing and branding with their points system. The Weight Watchers brand of frozen foods lists these points. However, many other brands of frozen foods list an exchange value which is equivalent to the Weight Watchers points. Look at a competitor’s products and you see the equivalent of the Weight Watchers points values.

Their online site allows you to enter a food and their database lists different brands and their points values. Want to eat out? Check the Weight Watchers site for points values for foods from different restaurants.

In our continuing discussion of the 22 Immutable Laws of Branding, Law #5 is The Law of the Word. Your brand must own a word that stays in the mind of your customers. For Weight Watchers, their word is points. Just google Weight Watchers points. You will find information about Weight Watchers, third party point sites, restaurant information, etc.

Weight Watchers did an excellent job. They got their word on other companies and competitors products.

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About acohen843

I am a writer and ESL teacher who enjoys the challenge of starting businesses. Currently, I am a JuicePlus distributor (www.acohentakesjuiceplus.com) who is using this business opportunity as the foundation of a social entrepreneurship project.
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4 Responses to Weight Watchers, Law #5 – The Law of the Word

  1. wwfoodblog says:

    good luck with your journey!

  2. totaltrust says:

    Weight Watchers can be a very helpful weight loss program, but be careful about their online subscription process and policies:

    http://totaltrust.wordpress.com/2009/10/13/weight-watchers/

    Aneil Mishra

  3. Megs says:

    Just finished up my first month on Weight Watchers–I’m down 12.5 pounds, 2 BMI points and am looking forward to more! I hope your journey is successful!

  4. mlj23741 says:

    I have used Weight watchers for years. I have gotten really good at creating recipes to work within my points budget. I just posted a Tomato Basil recipe on my blog….check it out and let me know how you like it

    http://dramafilledmama.wordpress.com/2010/05/16/basil-tomato-pizza/

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