Do you like to play online games? Do you want to engage your customers with your brand while doing some social good? Check out gamesthatgive.net. In their own words,
GamesThatGive was founded in 2008 by Adam Archer and Kris Goss, great friends and self admitted geeks. GamesThatGive was built around the belief that great companies, and their customers, want to make a difference. Even beyond that, they want to help others make a difference.
While many companies engage in charitable activities, they are rarely effective at involving their customer base in these efforts. That’s why GamesThatGive combined gaming with charitable giving to create the leading platform for engaging brands’ customers in charitable activities. – http://gamesthatgive.net/about/
GamesThatGive is a creative use of social entrepreneurship that combines business and charity or doing good or making Mitzvahs. It is a great example of positive branding.
People buy products. That is a natural activity of everyday life. There are many brands. While each company believes their brand is special, many times people will not notice the difference between Brand A and Brand B. Sometimes, in all honesty, there really is no difference. GamesThatGive provides an excellent opportunity to differentiate your brand.